The Daisuke brand is really special. Not only because it can and does show new things in a highly saturated market, but also because the brand itself carries a lot of hidden meanings. The image reflects the spirit of Ikigai, which is also a motivation for Daisuke in his everyday life. His chosen name derives from this, as the word Daisuke means harmony and balance. The brand wants to connect people and organize a community around specialty South American coffees, the connecting element being Daisuke himself. Daisuke's goal is not only to deliver quality coffee to the customer, but also to educate its customer base not only on coffee but also on new perspectives on this black drink.