The client has been working in the financial sector for many years as a well-known and recognized participant. In order to strengthen its activities, he considered it necessary to further enhance his brand with a sophisticated image. The customer envisioned a more elegant line with the acronym "CFS". The difficulty of combining these three letters, however, we finally found a solution that fully met the customer's expectations. The elegance is further enhanced by the fact that we finally chose a block letter. We designed a simple shield for the character of the profession and for displaying classical values. And with the combination of letters and shields, it was born, a design that combined elegance and professionalism for the client.