Dr. Balázs Baji is a Hungarian hurdles medalist with a world championship bronze medal and a silver medal with a European championship, one of the outstanding figures of his sport. We were happy to accept the referral that he want an image that fits him and the world of sports.

During the design, however, we tried several solutions, together with the client we decided to stay at the minimalist line. The use of the letter “B” yielded itself, so we embarked on this path and created an easy-to-use, strong-dynamic letter display. The image is easy to use, strong enough to be recognizable from a distance on the sports field.

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